Trademark Valuation and Strategies for Increasing Value

This is a simple question and answer session regarding how to value a trademark as part of businesse’s portfolio of assets.  This is a presentation that I did in conjuction with Corporate Creations. 

The topics include the follwing: using a trademark to test out a new product line, exploring expansion into a new market segment, creating a family of trademarks, licensing a trademark to others to increase value and many other strategies for individuals, entrepreneurs, small business owners and mid size companies.

In addition, the presentation covers avoiding using a trademark in a manner that decreases its value.  For example, using a trademark that creates a genericness problem, failure to police others, and avoiding a naked license problem.

The file is currently being formatted and will be available shortly.

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