Trademark enforcement and protection: Customs and Border Protection Agency

So you worked on developing a branding and marketing campaign, worked with a trademark attorney and were able to clear a trademarkability search, your attorney and you were successful in responding to USPTO actions and were able to get your marked registered on the principal register–are you done? No, like all good things in life acquiring a strong trademark is about the journey–not the registration.

Some of the next steps are to make sure you continue to use your mark, file an affidavit of use, and attempt to make your registration incontestable, pay the applicable fees, and enforce your mark.  However, a simple next step is to register your mark with the Customs and Border Protection (CBP) Agency.

Registering your mark with the CBP goes a long way towards police your mark, enforcing your rights, and preventing the importation of infringing or counterfeit goods.  Once, you register with the CBP, the agency will put in a list of protected marks and trade names.  This list is used by the agency to monitor the imported goods to see if they your trademark is infringed.

As a trademark owner that has registered the mark with the CBP, you may also provide information to the agency to monitor individuals or entities suspected of importing counterfeit goods.  This simple policing effort can go a long way in policing your mark, enforcing your rights, strengthening your brand and protecting your market.

Afterwards, you can develop additional products, services, or license your brand to develop more revenues. If you have any questions or concerns about what to do after getting your mark registered with the USPTO, then please do not hesitate in contacting us.

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